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Company Information
The Value of Company Information
Business professionals research company information to achieve strategic and tactical
objectives. These can include preparing for sales calls, evaluating new business
opportunities, monitoring mergers and acquisitions activity, and gathering competitive
intelligence.
Company Profiles
One way to obtain company information is to access company profiles that summarize
a companys history, executives, financials and other business information. Business
information services offer company profiles as part of extensive information databases
or single company research reports. A company profile provides the data an organization
needs to get a full picture of a prospect, competitor, customer or acquisition opportunity,
including:
- Company information such as office locations, subsidiaries, and parent and corporate
family name to show how the company is organized
- Business description that summarizes a companys focus, history, competitive position
and corporate structure
- Listings of senior staff including profiles on top executives
- Financial health data
- Major brands and trade names, lines of business, information on markets served and
other data that shows how the company competes
- Announcements and news coverage
Business Reports
Other sources of company information include in-depth business reports on specific
areas of interest. For example, OneSource the worlds leading global business information service offers comprehensive executive listings with biographies, educational
background and professional affiliations.
OneSource also provides detailed IT profiles and company research reports with expert
analytical coverage on factors such as a companys market size, top players, sales
forecasts and financial analyses. To track events that affect top clients, prospects
and competitors, OneSource provides real time news alerts on an annual subscription
basis.