The Value of Company Information
Business professionals research company
information to achieve strategic and tactical objectives. These can include
preparing for sales calls, evaluating new business opportunities, monitoring
mergers and acquisitions activity, and gathering competitive intelligence.
Company Profiles
One way to obtain company
information is to access company profiles that summarize a company’s history,
executives, financials and other business information. Business information
services offer company profiles as part of extensive information databases or
single company research reports. A company profile provides the data an
organization needs to get a full picture of a prospect, competitor, customer or
acquisition opportunity, including:
- Company information such as office locations, subsidiaries,
and parent and corporate family name to show how the company is organized
- Business description that summarizes a company’s
focus, history, competitive position and corporate structure
- Listings of senior staff including profiles on top executives
- Financial health data
- Major brands and trade names, lines of business,
information on markets served and other data that shows how the company
competes
- Announcements and news coverage
Business Reports
Other sources of company
information include in-depth business reports on specific areas of interest. For example, OneSource – the world’s leading
global business information service –offers comprehensive executive listings with
biographies, educational background and professional affiliations.
OneSource also provides detailed IT
profiles and company research reports with expert analytical coverage on factors
such as a company’s market size, top players, sales forecasts and financial analyses.
To track events that affect top clients, prospects and competitors, OneSource provides
real time news alerts on an annual subscription basis.
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