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Uses of Company Profiling
Company profiling is used to gather
business intelligence on competitors, prospects, customers and suppliers. It
supports activities, such as:
- Preparing for meetings
- Evaluating new business opportunities
- Planning marketing campaigns
- Preparing sales and financial forecasts
- Researching potential merger and acquisition targets
- Tracking industry trends
Company profiling involves drilling down into a company’s corporate
family structure, and tracking relevant news stories and trade articles, SEC
filings, revenue patterns and growth history. Many business information
resources exist to support these company research efforts.
Company Profile Information
Common components of a company
profile include:
- Company
information that shows how a company is organized including business
type, office locations and subsidiaries, contact information, and parent
and corporate family name
- Snapshot of
top-line data such as number of employees, credit rating, annual sales
and year of incorporation
- Business
description summarizing a company’s focus, history, competitive
position and corporate structure
- Listings of
senior staff with top
executive profiles
- Financial
health data including credit ratings, recommended credit limits and
annual sales data
- Market
position data such as major brands and trade names, lines of business,
neighboring businesses, key competitors, markets served, and SIC codes
- Announcements
and news coverage summarizing
headlines on key events and full text of select news coverage and press
releases
Business Reports
Information users that need a
thorough understanding of a particular area of interest often use highly
detailed, business reports. These
can be obtained from a full-service business information provider, such as
OneSource. The world’s #1 global business information service, OneSource
supplements its company profiles with in-depth business reports. These include
executive listings with biographies, educational background and professional
affiliations.
OneSource also offers detailed IT
profiles and reports with expert analytical coverage on a company’s market
size, top players and financial forecasts. Real-time news alerts help track
events affecting top clients, prospects and competitors.
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