Uses of Company Research
Company research provides a full picture
of the business landscape a prospect, customer, competitor or
supplier works in. It is used to meet research, analysis and planning
goals related to:
Preparing for
meetings and sales calls
Assessing new
business opportunities
Executing
marketing campaigns
Sales and
financial forecasting
Recruiting
Evaluating
merger and acquisition targets
Tracking industry trends
Company research involves gaining an
understanding of a business by tracking relevant news, researching
key executives, reviewing regulatory filings and corporate family
structure, and analyzing revenue and growth.
Types of Company Research
The business information to look for
when conducting company research include:
Company structure data providing accurate mappings of
the target organization with listings including corporate family
name, subsidiaries and organization charts
Company profiles summarizing a company’s history,
media track record, executives, financials and other information
Business reports on specific areas of interest, often
with expert analytical coverage on a company’s market size, top
players and financial forecasts.
News and press releases including recent events and at
least one year of archived coverage
IT profiles showing investments being made on
infrastructure
Analyst reports with
objective evaluations of a company’s status and prospects
Industry market research and segment
reports showing the context within
which a company operates including its concerns, challenges, issues,
and even the mindset of its managers
Annual Reports with 10K data submitted to the SEC as
well as management discussion of products, infrastructure and key
initiatives
Listings of senior staff including profiles of key
executives
SEC filings with important financial and company
direction information, as well as financial health data
The Value of Business Information
Services
With the huge volumes of content
available today, time-pressed business professionals can optimize
efficiency by using a proven, business information service for
company research.
A leading provider is OneSource
Information Services, Inc. OneSource does the work of selecting
premier content providers, collecting all relevant information, and
blending and normalizing many data streams into one consistent,
easily consumable asset. Many steps are taken to optimize information
quality with sophisticated automated processes and expert editorial
oversight.
A growing number of organizations use
business information services to avoid the error and inefficiency of
aggregating, integrating, analyzing and managing information in an ad
hoc manner.
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