Concord, Mass., 6 November 2006
- OneSource Information Services, an infoUSA® company and a leading provider of business information solutions, and Basho Strategies, Inc., an internationally renowned corporate sales training firm, today announced a strategic partnership that enables sales professionals to employ targeted prospecting techniques in order to advance the sales cycle. For the first time, this combination of comprehensive business information coupled with focused sales strategies provides organizations with an innovative prospecting solution that leads to major revenue increases.
Recognizing that one of the biggest challenges facing all salespeople is the quest for new prospects, OneSource and Basho Strategies are partnering to improve the prospecting process. Basho Strategies' unique approach to sales training employs phone and email prospecting techniques that enable salespeople to gain immediate interest from potential clients. In order for this technique to be effective, Basho Strategies training utilizes OneSource Business BrowserSM to give salespeople access to accurate and comprehensive company, executive, and industry information, the critical elements to engaging with prospects and customers in a meaningful way.
"This partnership represents a best-in-class prospecting solution that combines the power of the OneSource Business Browser with the immediate impact of Basho Strategies’ prospecting techniques," said Phil Garlick, president, OneSource Information Services. "The combined expertise of Basho Strategies and OneSource help sales management and their teams easily put plans and actions into place to increase new customer acquisitions."
"By utilizing OneSource’s Business Browser, sales professionals are able to quickly and effectively engage their prospects, making it a perfect fit for our targeted prospecting techniques," said M. Jeffrey Hoffman, founder and CEO of Basho Strategies. "Business Browser coupled with Basho Strategies’ sales techniques is a powerful combination that breaks down the barriers to cold calling and propels sales activity to new levels."
ENDS.
About Basho Strategies, Inc.
At Basho Strategies, we draw from the powerful world of sumo in our approach to sales training; an approach based on self-empowerment, mastery of form, and the creation of a sales-centric culture. Through our exclusive pipeline management program, "The Seven Basho Strategies," we concentrate on a series of powerful sales techniques that focus on self-reliance and tactical execution, immediately improving efficiencies within existing sales processes. Once employed, our clients enjoy the lasting impact of a unique training program that dramatically empowers their sales teams to achieve extraordinary sales results.
To learn more about how your company can take full advantage of our training and to register for our sales training workshops, please visit www.bashostrategies.com or call (781) 418-1700.
About OneSource Information Services, Inc.
OneSource, an infoUSA company, delivers products and services to support a company's sales and marketing efforts including serving customers better, identifying and leveraging new sales opportunities, and creating stronger marketing campaigns. OneSource combines and organizes content from over 2,500 information sources supplied by more than 35 world-class content providers, creating an unequalled business information resource encompassing company profiles, corporate families, industries, executives, financials, news, analyst reports, and trade and business press articles.
OneSource is headquartered in Concord, MA, with offices located in North America, Europe, and the Pacific Rim. Product information is available at www.onesource.com
. Customers include JP Morgan Chase, Chubb, Citigroup, Deloitte & Touche, i2 Technologies, Orange, SAS Institute, and Sun Microsystems.
About infoUSA
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq:YHOO - news) and America Online (NYSE:TWX). Nearly 3 million customers use infoUSA's products and services to find new
customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
Note to editors: For further information please contact:
Lillian Flores
OneSource Information Services
978-318-4334
lillian_flores@onesource.com
