HP Equips UK Sales Team with OneSource Business Information Solution to Improve Productivity and Sales Effectiveness
7/28/2004
LONDON, 28 July, 2004 –
OneSource Information Services, an infoUSA company (NASDAQ: IUSA), announced
today that Hewlett Packard UK has equipped more than 200 of its sales professionals
with remote access to OneSource’s business information through HP iPAQ
Pocket PCs. Content from the OneSource® Enhanced Information Warehouse –
which includes daily news feeds, industry and company profiles, as well as executive
biographies and corporate family details – is integrated with internal
customer information from HP’s Customer Relationship Management (CRM)
system. This combined information can be accessed remotely from HP’s intranet
so that field sales and telesales staff can view critical customer information
from any location.
Nearly half of the UK sales team will be accessing OneSource
business information remotely using HP iPAQ Pocket PCs, which connect to the
intranet via a Bluetooth link to GPRS (General Packet Radio Service) phones.
By reducing the amount of time spent sourcing information, the OneSource solution
allows HP sales professionals to have more time to manage client needs and close
new business. Additionally, sales consultants can monitor changing events and
how they impact an existing customer or new business opportunity.
OneSource used its proprietary classification system, the Global
Business Taxonomy, to integrate OneSource information with HP’s customer
records within the CRM system. The OneSource AppLinkTM Software Development
Kit was used to integrate a live feed of this information into HP’s intranet.
“To sell our solutions effectively, our sales teams
need to have instant access to accurate information on their key customers and
prospects. It’s about giving the right information, to the right people,
at the right time,” said Ian Brooks, HP’s Head of Internet &
Mobile Strategy.
“Because they can access information remotely, they can
be more productive--making use of ‘dead-time’ prior to a meeting,
for example,” continued Brooks. “By integrating internal information
with best-of-breed external data from OneSource, our sales staff has everything
they need do their jobs effectively in a single view.”
“Sales professionals typically spend too much time
finding the internal and external data they need to be more productive,”
said Paul Brown, Vice President of Sales for OneSource. “HP, like many
other organizations, wants to relieve salespeople from the burden of non-selling
tasks so that they can focus on sales and customer service.”
As a result of using OneSource SynergySM Solutions to integrate
business information into applications that support key sales processes, sales
executives can expect to increase productivity and sales effectiveness. OneSource
business information provides sales professionals with industry and company
profiles, research reports, media accounts, executive listings and biographies,
and financial information on over 1.7 million public and private companies.
About OneSource Information Services,
Inc.
OneSource, an infoUSA company and a recognized leader in business information
solutions, delivers unparalleled company, executive, and industry intelligence
that makes business professionals more effective and productive in completing
their critical daily tasks. OneSource products and services support a company''s
vital business processes, including serving customers, finding and leveraging
new opportunities, and managing suppliers and partners.
OneSource combines and organizes content from over 2,500 information
sources supplied by more than 35 world-class content providers, creating an
unequalled information resource encompassing company profiles, corporate families,
industries, executives, financials, news, analyst reports, and trade and business
press articles.
OneSource is headquartered in Concord, MA, with offices located
in North America, Europe, and the Pacific Rim. Product information is available
at www.onesource.com. Customers include Bank One, Chubb, Citigroup, Deloitte
& Touche, HP, i2 Technologies, Orange, Royal & SunAlliance, SAS Institute,
and Sun Microsystems.
OneSource, Business Browser, Synergy, Catalyst, Global
Business Taxonomy, and/or other OneSource product and service names referenced
herein are either trademarks or service marks or registered trademarks or service
marks of OneSource Information Services, Inc. or its subsidiaries in the United
States and/or other countries. All other product and service names mentioned
herein are trademarks or service marks of their respective owners.
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