CONCORD, Mass., August 15, 2005 -- OneSource Information Services, a Donnelley Group company of infoUSA (NASDAQ: IUSA) and leading provider of business information solutions, today announced a strategic partnership with Sales Performance International (SPI) a leading revenue performance improvement services company. Through the partnership, SPI has integrated OneSource’s Business Browser with its Solution Selling® methodology and related sales training. As a result, sales professionals can drive more revenue and increase win rates with better precall planning, prospecting, account planning, and territory management.
As part of SPI’s workshop “Solution Selling for Effective Territory Planning” sales professionals will learn how Business Browser can help them use customer attributes to build highly targeted prospect lists. In addition, they will learn how SPI’s proven sales processes, when paired with Business Browser, make territory planning and implementation significantly faster and easier.
“Territory management is one of the most difficult aspects of a sales professional’s job,” said Bob Sanchez, CEO and Managing Partner for SPI International. “With OneSource, territory management is made significantly easier as sales teams are better equipped to understand their available prospects and the competitive landscape. Business Browser not only provides exceptional breadth and depth of business information, but helps identify important professional connections to help penetrate accounts more effectively.”
By incoporating Business Browser in the sales planning process, SPI and One Source help sales professionals become more effective in:
* Identifying companies (by location, lines of business and size)
* Learning about prospect accounts, their industries, market dynamics, and key decision makers
* Analyzing and comparing the financial health and statistics of multiple companies
* Creating informed sales strategies and account plans
* Tracking the latest news about companies, executives competitors, and trends
“Business Browser perfectly complements SPI’s proven Solution Selling methodology by providing accurate and comprehensive company, executive, and industry information, the critical elements to engaging with prospects and customers as a valued partner.” said Yvonne Cekel, President, OneSource Information Services. “The combined expertise of SPI and OneSource helps sales management and their teams easily put territory plans and solution selling into practice.”
About Sales Performance International
Established in 1988 and based in Charlotte, NC, Sales Performance International (SPI) is a global leader in sales process consulting, training, management systems and supporting tools. SPI provides sales performance improvement services to clients who compete in a wide variety of markets. Some SPI customers include Microsoft, Hewlett-Packard, IBM, Pitney Bowes, and StorageTek. More information may be found at www.spisales.com
or www.solutionselling.com
.
About OneSource Information Services, Inc.
OneSource, a Donnelley Group company of infoUSA, and a recognized leader in business information solutions, delivers unparalleled company, executive, and industry intelligence that makes business professionals more effective and productive in completing their critical daily tasks. OneSource products and services support a company''s vital business processes, including serving customers, finding and leveraging new opportunities, and managing suppliers and partners.
OneSource combines and organizes content from over 2,500 information sources supplied by more than 35 world-class content providers, creating an unequalled information resource encompassing company profiles, corporate families, industries, executives, financials, news, analyst reports, and trade and business press articles.
OneSource is headquartered in Concord, MA, with offices located in North America, Europe, and the Pacific Rim. Product information is available at www.onesource.com
. Customers include Bank One, Chubb, Citigroup, Deloitte & Touche, HP, i2 Technologies, Orange, Royal & SunAlliance, SAS Institute, and Sun Microsystems.
About infoUSA
infoUSA (www.infoUSA.com
), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq:YHOO - news) and America Online (NYSE:TWX). Nearly 3 million customers use infoUSA''s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
OneSource, Business Browser, AppLink, Synergy, Catalyst, Global Business Taxonomy, and/or other OneSource product and service names referenced herein are either trademarks or service marks or registered trademarks or service marks of OneSource Information Services, Inc. or its subsidiaries in the United States and/or other countries. All other product and service names mentioned herein are trademarks or service marks of their respective owners.
Forward-Looking Statements
Statements in this announcement regarding infoUSA other than historical data and information constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. Such statements include, but are not limited to, those regarding OneSource’s competitive position and the functionality and effectiveness of OneSource products. Because such statements involve risks and uncertainties, actual actions and strategies and the timing and expected results thereof may differ materially from those expressed or implied by such forward-looking statements, and infoUSA’s future results, performance, or achievements could differ materially from those expressed in, or implied by, any such forward-looking statements. Risks, uncertainties, assumptions, and factors that could affect infoUSA’s business and financial results are described in infoUSA’s recent filings with the United States Securities and Exchange Commission including its most recent Form 10-Q.