Business information provider OneSource Information Services, has made its content accessible to Salesforce users for some time, reports Computerworld. Now, OneSource has taken the next step and has announced an easy-to-install product module that embeds business information directly within salesforce.com’s on-demand CRM (customer relationship management) system.

The new Account Intelligence for Salesforce is part of the OneSource Catalyst line of CRM integration modules, which include offerings for Siebel and Microsoft products. In addition, the product fully supports the just announced AppExchange from salesforce.com, the application sharing service that will be available later this year. The new module serves to hook OneSource up with the growing market for on-demand computing applications and will hopefully snag some of the nearly 17,000 salesforce.com customers—representing a new and thus-far untapped market for OneSource content.

OneSource also announced a new Match and Append service that uses OneSource content specialists to match lists of internal customer and prospect data against OneSource’s repository and then to load complete company profile and executive records or update incorrect or missing data fields within customers’ existing systems. The new service supports Salesforce, Siebel, Microsoft Word, and other CRM and customer information systems.
OneSource content available through Account Intelligence for Salesforce includes more than 3 million in-depth company profiles featuring 7 million key executive contacts, financial data, corporate structure, analysts’ reports, and up-to-date company news. Another key benefit of using the Account Intelligence module is that OneSource helps Salesforce customer’s bulk load their CRM system with quality information, cleanse existing customer data for accuracy and consistency, and keep their information current.