OneSource Information Services, Inc., an infoUSA company, and salesforce.com, an demand customer relationship management (CRM) provider, announced Account Intelligence for AppExchange. Built on salesforce.com''s Appforce on-demand platform, Account Intelligence for AppExchange integrates the industry’s most comprehensive and accurate repository of business information, which includes company profiles, executive information, financial data, account profile data and contact information directly with Salesforce. Account Intelligence for Appforce is available immediately, and will be generally available via the AppExchange with the Winter ’06 launch. Account Intelligence for AppExchange was announced today in San Francisco at Dreamforce ‘05, salesforce.com’s third annual user and developer conference.

OneSource Account Intelligence for AppExchange is one of 70 launch applications that are available through AppExchange, salesforce.com’s new on-demand application sharing service.

"We decided to make our Account Intelligence product available through AppExchange because of the commitment we share with salesforce.com to make our customers more focused, knowledgeable, and effective in their selling processes,” said Yvonne Cekel, president of OneSource Information Services. “We are delighted to provide them the best of both worlds: the most comprehensive, relevant and accurate business information available within the leading on-demand CRM system."

Account Intelligence for AppExchange, part of the OneSource CatalystSM line of integration modules, embeds key business information covering millions of companies and executives directly within Salesforce, putting vital information at the fingertips of Salesforce users. Account Intelligence for AppExchange raises sales effectiveness by improving territory planning and prospect targeting, slashing call preparation time, sharpening value propositions, accelerating account penetration, revealing new opportunities and competitive threats, and keeping CRM data current and consistent at all times.

"Account Intelligence for AppExchange is designed to deliver accurate and comprehensive business information for CRM rollouts so that sales and marketing teams can target accounts, develop account plans, prepare for calls and monitor accounts–all without leaving Salesforce,” said Adam Gross, Director of Product Marketing, salesforce.com. “By choosing to leverage AppExchange, OneSource was able to quickly develop an excellent new application and make it immediately accessible by all of salesforce.com’s 308,000 users.”

With AppExchange, companies now have access to new applications that bring the benefits of salesforce.com to their entire business, letting them manage and share all of their company information on demand. Using AppExchange, companies can easily add new applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer and partner community available with just a click.

Account Intelligence for AppExchange integrates OneSource’s industry-leading company information including detailed business profiles, key executive contacts, financials, corporate family structures, analysts’ reports, up-to-date company news, and more. Individual users control which OneSource information items to populate within their familiar Salesforce interface, and have instant access to rich OneSource information.

OneSource’s Account Intelligence for AppExchange provides benefits to many customer-facing professionals. Some examples include:

• Sales Management — Managers can create productive sales territories, optimize sales staff assignments, and deliver consistent information across teams and geographies.
• Sales Professionals — Sales reps can perform faster, more targeted prospecting, account planning, and call preparation. They can stay well-informed on key developments, identify and avoid no decision situations earlier, and show consistent insight into their customers’ businesses. Account executives can penetrate organizations through executive relationships and corporate structures to uncover new opportunities.
• Sales Operations — Giving sales reps the information they need to be effective raises the value the CRM system and increases usage. Sales Operations groups can provide a consistent view of customers across all sales teams.
• Marketing Departments — Marketers use OneSource data to perform faster, more accurate market analysis and segmentation. Timely, accurate company information improves targeting, generating higher campaign response rates and more qualified leads.