How much time do your highly-paid enterprise sales reps spend searching Google, reading news, reviewing annual reports, flipping through case studies, etc on their target accounts? It’s probably costing you a lot more than you think.
Consider that a 2011 CSO Insights study revealed 24% of a salesperson’s workday is spent generating leads and researching accounts.
While another report by FourQuadrants estimates the fully burdened cost of a US B2B account executive to be $380k annually or $183/hr.
Use our ROI calculator with your numbers to see how much of your budget your reps are spending on inefficient prospect research activities.
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Spend more time selling and less time researching with OneSource sales enablement solutions. We’ll tell you Who to Call, When to Call and What to Say™ saving your sales team valuable time and increasing your sales pipeline.