Brand Connections News

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1. 4/15/2013 12:00:00 AM Webdenda
   published by New York Times
   Orian Almog and Joanne Yun joined Media6Degrees, New York, in new posts. Banner Corporation, London, a technology marketing specialty agency that has been part of the Young& Rubicam Group division of WPP, is being merged into the MediaCom Worldwide unit of GroupM, also part of WPP, to form MediaCom Banner. He succeeds Dyfed Richards, who left to join Brand Union, New...
   
2. 4/14/2013 3:25:00 PM Webdenda: Accounts and People of Note in the Advertising Industry
   published by New York Times Digital
   Orian Almog and Joanne Yun joined Media6Degrees, New York, in new posts. Banner Corporation, London, a technology marketing specialty agency that has been part of the Young& Rubicam Group division of WPP, is being merged into the MediaCom Worldwide unit of GroupM, also part of WPP, to form MediaCom Banner. He succeeds Dyfed Richards, who left to join Brand Union, New...
   
3. 4/11/2013 3:00:00 AM Nordstrom enhances mobile app strategy with added engagement – Luxury Daily
   published by Mobile Commerce Daily
   Nordstrom iPhone app LVMH triggers emotional brand connections via behind-the-scenes events French conglomerate LVMH Moet Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journees Particulieres” weekend in ...
   
4. 4/8/2013 4:00:00 AM Brand Connections Appoints Suzanne La Forgia Senior Vice President, Sales; Company Names Kristin Mattimore Vice President, Client Services
   published by PR Web
   The company named Suzanne La Forgia as Senior Vice President of Sales and appointed Kristin Mattimore as Vice President, Client Services. La Forgia will also manage the company's Dallas and Chicago- based sales teams, and engage in direct selling to clients several key clients. La Forgia joins Brand Connections after gaining entertainment experience at HGTV,...
   
5. 4/8/2013 3:41:00 AM Brand Connections Appoints Suzanne La Forgia Senior Vice President,...
   published by PRWeb
   Brand Connections Suzanne LaForgia Appointed SVP Sales at Brand Connections Brand Connections http://www.brandconnections.com, a global marketing and media company, has announced leadership additions to its sales and client services teams. The company named ...
   
6. 4/8/2013 12:00:00 AM Suzanne La Forgia is now at Brand Connections, LLC
   published by LexisNexis
   New York, NY - An executive change event has been reported at Brand Connections, LLC of New York, NY. Suzanne La Forgia, has been named as Sr VP-Sls.
   
7. 4/8/2013 12:00:00 AM Kristin Mattimore is now at Brand Connections, LLC
   published by LexisNexis
   New York, NY - An executive change event has been reported at Brand Connections, LLC of New York, NY. Kristin Mattimore, has been appointed VP-Client Svcs.
   
8. 4/4/2013 8:57:00 PM Event Brief of Q3 2013 Nike Earnings Conference Call - Final
   published by FD (Fair Disclosure) Wire
   Kelley Hall- NIKE, Inc., VP, Treas., IR. Mark Parker- NIKE, Inc., President and CEO. Don Blair- NIKE, Inc., CFO.
   
9. 4/4/2013 7:52:00 PM Q3 2013 Nike Earnings Conference Call - Final
   published by FD (Fair Disclosure) Wire
   These risks and uncertainties are detailed in the reports filed with the SEC including Forms 8- K, 10- K, and 10- Q. Some forward-looking statements concern future orders that are not necessarily indicative of changes in total revenues for subsequent periods due to the mix of features and at once orders, exchange rate fluctuations, order cancellations,...
   
10. 3/28/2013 5:00:00 AM Brand Connections Demonstrates How Airlines Can Monetize In-Cabin Assets at AERO Marketing and Media Company Brings Unique Assets to Aero Conference for First Time
    published by PR Web
    US Airways, United and Ryanair are among the airlines that have leveraged Brand Connections' turn-key solution to drive revenues with minimal back-end. Among the company's offerings are Tray Tables (patented technology), which position eye-catching, relevant content right where travelers spend most of their time. In addition to Tray Tables, Brand...
    
11. 3/28/2013 4:22:00 AM Brand Connections Demonstrates How Airlines Can Monetize In-Cabin Assets at AERO Marketing and Media Company Brings Unique Assets to Aero Conference for First Time
    published by PRWeb
    At the Aircraft Interiors Expo in Hamburg, Germany, Brand Connections will show airlines how to leverage tray tables, aero-panels and other in-cabin assets to generate ancillary revenue without passing on costs to customers. The company produces turn-key ...
    
12. 3/28/2013 4:00:00 AM Brand Connections Shows How Airlines Can Monetize In-Cabin Assets at AERO Marketing and Media Company Brings Unique Assets to Aero Conference for First Time
    published by PR Web
    US Airways, United and Ryanair are among the airlines that have leveraged Brand Connections' turn-key solution to drive revenues with minimal back-end. Among the company's offerings are Tray Tables, which position eye-catching, relevant content right where travelers spend most of their time. In addition to Tray Tables, Brand Connections' custom advertising...
    
13. 3/28/2013 3:25:00 AM Brand Connections Shows How Airlines Can Monetize In-Cabin Assets at...
    published by PRWeb
    At the Aircraft Interiors Expo in Hamburg, Germany, Brand Connections will show airlines how to leverage tray tables, aero-panels and other in-cabin assets to generate ancillary revenue without passing on costs to customers. The company produces turn-key ...
    
14. 3/20/2013 2:04:00 PM Thailand: Briefs
    published by World News Connection
    [Computer selected and disseminated without OSC editorial intervention] Business AUTHOR: THE NATION March 21, 2013 1:00 am PUBDATE: (BK - The Nation) - THE NATION March 21, 2013 1:00 am CPN plans two roadshows abroad Retail property developer Cent
    
15. 2/26/2013 11:54:00 AM Horizon Media Wins NJOY E-Cigarette Business
    published by Cision (English)
    NJOY, the most popular electronic cigarette (http://www.njoy.com/) brand in America, has selected Horizon Media to handle all traditional, digital, social and mobile marketing duties. The win comes after a rigorous review process that included multiple media agencies and standalone digital shops. Horizon was awarded the business based on their holistic approach to NJOY’s business challenges and their proven ability to drive retail sales. NJOY is widely regarded as the industry leader due to ..
    
16. 2/26/2013 3:51:00 AM College Students Get Clean-Shaven with BIC® Razors during Spring Break 2013; Branded Consumer Experience by Brand Connections to Show More Skin
    published by PRWeb
    BIC will be hosting “The BIC Shave Experience” in Panama City Beach, FL and South Padre Island, TX, where men and women can get shaved on the spot by licensed barbers and cosmetologists. "The BIC Shave Experience" will immerse students in the BIC brand ...
    
17. 2/26/2013 3:00:00 AM College Students Get Clean-Shaven with BIC® Razors during Spring Break 2013; Branded Consumer Experience by Brand Connections to Show More Skin
    published by PR Web
    Spring Breakers in Panama City Beach, Florida and South Padre Island, Texas are expected to shave it off to show it off with BIC razors during spring break this coming March. Students attending spring break will be immersed in the BIC brand through brand-relevant games, on-beach shaving events, integrated media placements and special sampling kits...
    
18. 2/21/2013 12:05:00 PM Studies from University of Georgia Have Provided New Information about Marketing Research
    published by Marketing Weekly News
    By a News Reporter-Staff News Editor at Marketing Weekly News-- Data detailed on Marketing Research have been presented. For more information on this research see: Consumers' use of brands to reflect their actual and ideal selves on Facebook. International Journal of Research in Marketing, 2012; 29: 395-405. International Journal of Research in Marketing can be...
    
19. 2/14/2013 1:31:00 AM Publicis Groupe: 2012 Annual Results
    published by Associated Press
    Publicis Groupe: 2012 Annual Results. Message from Maurice Levy, Chairman and CEO of Publicis Groupe:. Yet it was a record year for Publicis Groupe in.
    
20. 1/20/2013 12:00:00 AM Digital, minus the moolah
    published by Impact (The Marketing & Advertising Weekly)
    Digital minus the moolah Impact The Marketing & Advertising Weekly Digital is becoming part of the marketing blueprint of many companies but numbers somehow belie this trend The percentage of a marketers total budget going to digital is still in single digits Twishy Abid Hasan and Arshiya Khullar try to find out whyDigital ad spends may still show stark single digit figures albeit slightly improving with each passing year but the mood among marketers is upbeat as they eye the flourishing internet industry as an effective communication channel both for its wide reach and the heightened level of engagement it helps build for brandsThe galloping growth of technology and the meteoric rise in the number of internet users are reshaping the marketing landscape of the country with digital gaining a foothold where broadcast and the traditional media mix used by marketers and media planners ruled so far Along with the obvious proponents of the digital platform ie the e commerce players most other industry verticals are also jumping on to the digital bandwagon and experimenting with what clicks for their brandsHigh end departmental store Shoppers Stop took a plunge into digital around two and a half years back as a natural response to changing consumer habits While the first phase was essentially a monologue phase it gradually transitioned to one with greater interactivity engagement and dialogue with the online audience According to Vinay Bhatia Customer Care Associate and VP Marketing and Loyalty Shoppers Stop for a category like fashion creation of video content on digital has helped a brick and mortar brand like Shoppers Stop to become a successful online brandAnother seemingly complex sector BFSI is also seeing a surge of activity on digital and from merely being an accompaniment the online medium is gradually becoming its core business Initially we were using digital as a marketing medium for lead based campaigns Then we moved to display and since last year we have been selling insurance online explains Sanjay Tripathy EVP Marketing Products and Direct Channels HDFC LifeCurrently 2 3 of the brands annual turnover comes from digital and for the protection segment the only segment that is on digital at present it is 90MEASURABILITY MATRIXEasy measurability and the ability to get real time data are often cited as key advantages that draw marketers to digital There is however a differing opinion on thisWhile Shoppers Stops Bhatia feels that it is tough to measure online considering the engagement scores and numerous other metrics that one needs to look at Manu Kumar Jain Co founder & Managing Director Jabong feels that digital allows you to do specific targeting and customization and provides consumers with choices commensurate to each individuals preferenceBUT WHERES THE MONEYPeople are consuming content across platforms and are spending considerable time online Digital is also becoming part of the marketing blueprint of many companies But underneath this optimism lies a contradiction Numbers somehow belie this trend as the percentage of a marketers total budget going to digital is still in single digitsTotal spending on search video social and other ways to build brand connections with consumers on digital media may already be in the 7 8 zone but when will we hit 10 15 asks veteran brand manager and IMPACT columnist LK Gupta in a recent column So are marketers still wary of putting in money in this mediumAditya Save Head Media & Digital Marketing Marico says that marketing spends on digital are growing multifold but are growing from a small base Lalitesh Katragadda Country Head India Products Google echoed a similar sentiment Ad spends are not low They are accelerating Its the fastest growing ad horizontal in the country and will continue to be so for the next decade he said He also added that once India reaches a tipping point and reaches 300 million consumers online both ad spends and per page price will increaseAccording to Neville Taraporewalla SrDirector Emerging Markets India Thailand Malaysia & Korea Advertising and Online Microsoft Corporation marketers are spending much more than they were earlier Around 10 of the advertising budget of Airtel is on digital which is huge and I have seen a shift from 2 to 5 to 10 in terms of spends I believe as more and more people spend time on the Internet the proportional spends will definitely increase he saysDigital spending is more complicated and there is more uncertainty Traditional mediums are expensive but there is knowledge of the kind of returns Digital is more of a high risk and high return or may be no return proposition observes Satyan Gajwani CEO Times InternetJoining the conversation Mukund Mohan CEO in Residence Microsoft Startup Accelerator feels its a problem around the world There are three main reasons why marketers complain about it Firstly they say the reach doesnt exist yet Secondly the digital expenditure that they have seen in terms on investment online is a lot less than what they see offline Lastly most marketers are still a bit older and most of the people who control digital budgets are in their 40s and 50s As the guys get younger we will start to see it change and a lot more coming on digitalSTANDALONE TOOLDigital marketing is also often looked at as a standalone marketing tool rather than as part of the overall media mix And this isolation according to many marketers is another reason for the low spends Most people think digital as an extension tool When you have an e commerce module then it makes it much easier to think digital and play on digital It becomes a key focus rather than just being part of a 360 degree communication says Tripathy Those who are still more into the offline environment dont understand the potential online offers From a spend allocation for online players 70 of spends go online since thats where the consumers are Once online marketers start establishing this orrelation spends on digital will growsays Dhruv Shringi Vice Chairman Internet and Mobile Association of India IAMAI and Co Founder & Chief Executive Officer YatracomFOR A BETTER ENVIRONMENTWhat can therefore be done to create a more conducive digital environment for marketers and keep money flowing in I would say marketers like us who have done good work in digital should talk about our success using various forums There has been a generation of marketers who have grown up on Doordarshan or Star Plus And I think that generation will move on and the next generation that comes in will make substantial changes says Shoppers Stops BhatiaAjay Kakar CMO Financial Services Aditya Birla Group too feels that success stories will encourage marketers to adopt the medium faster and in a sustained manner rather than the current trend of a few occasional campaigns to create occasional excitement or to be a part of the fad talkTo tap the true ad spend potential of this medium what will really help is a concerted effort to engage lead brands and marketers with real success stories where the digital medium has played a key role in building brands and businesses Kakar adds To date I regret that there is more hype and potential that is being shared and discussed rather than real successesJonathan Bill Senior Vice President Business Development and Innovation Vodafone India was of the opinion that better sales quality and understanding the advertisers need will create a more conducive environment for marketers to spend on digitalTaraporewala says brands have to move away from getting fixed on metrics They are important but the creativity that drives the metrics is much more important If you want great analytics you have to fix the foundation which is based on the idea creativity and innovation he explainsOFFLINE VERSUS ONLINEWhat then is the ideal media mix Should television and other mass media give way to greater stress on digital or is there a healthy balance required for both to attract and retain customersAccording to Manish Kalra Chief Marketing Officer Makemytrip com acquiring customers is a media agnostic exercise If your consumer spends greater time online then online is the place to be In that case you can track his behaviour and give targeted sharply defined and customized offers through online advertising and email marketing If a brands goal is to get new customers then television is the right place he saysTelevision is also a trusted medium for consumers and digital is yet to build on this perception Most marketers feel this to be the reason why customers still prefer cash on delivery over online payments while shopping onlineAnd for an e commerce player according to Jabongs Jain television helps to build trust and recall among customersAccording to Kakar the true question every marketer needs to ask himself or herself before taking an investment decision is what percentage of their audiences can they access through the digital medium For many categories and brands traditional media remain the best vehicle to catch mass audiencesMOBILE THE GAME CHANGERDigital as a medium is not restricted to just the traditional desktop or laptop With every passing day more and more people are accessing this medium through mobile devices while on the move Therefore for most marketers mobile presents the biggest opportunity that needs to be leveraged for business It is the primary screen for many people and with greater internet penetration and technology mobile marketing is gaining critical mass Mobile offers great opportunity in terms of first time users searching on their devices In developed countries 30 40 of the transactions on travel happen on mobile In India that figure is only 3 4 highlighting the huge potential that exists says Makemytrips CEO Deep KalraThe penetration of mobile into a marketers media mix will also depend on the category and brand HDFC Lifes Tripathy explains that for a category like.