Click here to view the archived webinar.
Attend "Taking Your Email Marketing from Average to Awesome" and quickly discover what it really takes to achieve extraordinary outcomes. Find out:
- What's missing in more than 90% of email marketing
- How to grow convention-defying email concepts
- Email trends results-oriented marketers should know about
- Shortcomings of many "educational" offers
- Social media and email: Why you can and should do both
- Embracing "best practices" without sending "ugly" email
- Tests email marketers must run to break records
- Five key questions to ask before choosing a list provider
We'll use award-winning examples to show you what awesome campaigns look like, and what you can do to drive results that rock.
After the webinar, each participant will receive (via email, of course!) Email Marketing that Wins Awards and Breaks Records. But to get the PDF you must attend the event.
Click here to view the archived webinar.
Click here to view the archived webinar.
Look at new strategies for successfully deploying direct mail and understand that, while the rules of direct mail have changed, as a channel, direct mail is alive and well!
Robert Rosenthal and Sham Sao will discuss innovative strategies for employing direct mail—from quick hit campaigns to strategic initiatives—to move the needle and diversify the marketing mix.
They will review:
- Nailing the Concept: "Where's the Beef?"
- Real Life Examples of Winning High-ROI Campaigns
- Concrete Strategies for Identifying Your Ideal Target Sector
- List-Building Guidelines
- When Is Email Not Enough?
- Special Direct Mail Qualities Worth Leveraging
- Clutter-Busters and Double-Digit Response Rates
- When Direct Mail is the ONLY Way to Go
- Choosing a Genuinely Cost-Effective Format
- The BRC: Why Some DMers Consider It Essential
Click here to view the archived webinar.
Click here to view the archived webinar or download the webinar slides.
It’s one of the “holy grails” of marketing: the successful integrated campaign. But how many marketers have actually deployed a successful integrated campaign?
Robert Rosenthal and Sham Sao will provide a road map to designing and executing successful integrated campaigns—from understanding which market segmenta to target, through evaluating results and measuring ROI.
They will review:
- Profiling the Profitable: "Who Should You Target to Drive the Big Bucks?"
- Aligning Prospect Challenges with Your Value Proposition
- Concept to Execution: What Is Your Breakthrough Message?
- Building a Communication Strategy
- Evaluating Your Results
- Why Integrated Campaigns Succeed Over Solo Options
- Shortcomings of Most Integration Efforts
Click here to view the archived webinar or download the webinar slides.