Trigger Event Webinar Series

Sales triggers are time-sensitive events such as executive changes, mergers and acquisitions, and funding announcements that present immediate sales opportunities. Sales prospects with critical trigger events may be up to 8x more likely to buy than prospects not exhibiting trigger events.

Bonus: Everyone who attends gets a chapter from the new book plus a template to help you figure out how to leverage triggers to drive your own business.

Tuesday, September 14 1-2 PM EDT	Shorten Your Sales Cycles: 5 Keys to Accelerating Sales with Sales Triggers How to spot key triggers before your competition Determining which triggers can accelerate the sales cycle the most How to quickly convert triggers into sales actions
Recorded: August 10, 2010	Landing Your Target: 4 Ways to Win More Deals Using Company-Based Sales Triggers How changes, such as outsourcing, trigger multiple sales opportunities Market or industry announcements that create sales triggers Using change in behavior by competitor as a sales trigger
Recorded: July 13, 2010	Exploiting Untapped Opportunities: 3 Strategies for Using Executive Sales Triggers How to find and harness executive changes to drive sales What common habits of specific roles can Trigger multiple selling opportunities How a single change in personnel can lead to four separate qualified prospects

 

About OneSource

OneSource develops breakthrough business intelligence services for B2B sales professionals, delivering the most relevant sales opportunities personalized to each sales professional’s targets.

OneSource products and services feature simple yet powerful interfaces that save time and increase productivity by intelligently aggregating information from sales triggers, social selling, targeted prospect lists, and thousands of information feeds from the top data providers.

OneSource iSell integrates high quality business information from over 50 content suppliers into a single, well-integrated service, yielding millions of in-depth company records and millions of complete contact profiles with bios, direct dial phone numbers, and email addresses. Monitoring extensive feeds of business news and social media, OneSource iSell alerts users to significant events, such as acquisitions, executive changes, and product launches, which indicate selling opportunities.

OneSource also increases sales productivity and enables sales professionals to drive more revenue by automatically prioritizing prospects based on a unique combination of how well the prospect fits the sales professionals’ ideal targets and on critical sales trigger events. This unique algorithm calculates a “Prospectibility” score for each prospect, enabling sales professionals to focus their prospecting efforts where there is the greatest opportunity.

Go to www.onesource.com to get a free trial of OneSource products and services to see how we can help you drive more revenue.

About Trigger Events

Trigger events, such as executive changes, mergers and acquisitions, and new funding announcements, are all about finding the right opportunities at the right time. Winning the B2B sales game is about timing. Triggers help sales teams need to find the hottest opportunities and get into them before their competition.

Craig Elias is the contributing author to the #1 Selling Book on both Amazon and The Wall Street Journal "Masters of Sales,” is also the author of the soon to be released book SHiFT! Harness the trigger events that turn prospects into customers. For almost 20 years Craig has used trigger event strategies to be a top sales performer at every company where he’s worked. His knowledge of Trigger Events has resulted in winning a $1,000,000 prize in a global billion dollar idea competition; coverage on NBC news, in The New York Times, The Wall Street Journal, and other prominent business and industry publications.

Tibor Shanto is a recognized speaker, author, and sought after trainer. His article "How to shorten your Sales Cycle?" was voted number one by readers of Top Ten Sales Articles. A 20-year B2B sales expert he has been called "a brilliant sales tactician" who is able to lead his teams to consistent double digit growth in CAGR by translating strategy to results through disciplined execution. Tibor works with leading organizations like Imperial Oil, Bell Mobility Spirent Communications and others. Tibor is a Director of and a contributor to Sales Bloggers Union, and his work has appeared in a number of publications and leading sales sites.