Trigger Event Webinar Series

Sales triggers are time-sensitive events such as executive changes, mergers and acquisitions, and funding announcements that present immediate sales opportunities. Sales prospects with critical trigger events may be up to 8x more likely to buy than prospects not exhibiting trigger events.

Bonus: Everyone who attends gets a chapter from the new book plus a template to help you figure out how to leverage triggers to drive your own business.

Tuesday, September 14 1-2 PM EDT	Shorten Your Sales Cycles: 5 Keys to Accelerating Sales with Sales Triggers How to spot key triggers before your competition Determining which triggers can accelerate the sales cycle the most How to quickly convert triggers into sales actions
Recorded: August 10, 2010	Landing Your Target: 4 Ways to Win More Deals Using Company-Based Sales Triggers How changes, such as outsourcing, trigger multiple sales opportunities Market or industry announcements that create sales triggers Using change in behavior by competitor as a sales trigger
Recorded: July 13, 2010	Exploiting Untapped Opportunities: 3 Strategies for Using Executive Sales Triggers How to find and harness executive changes to drive sales What common habits of specific roles can Trigger multiple selling opportunities How a single change in personnel can lead to four separate qualified prospects

 

About OneSource

OneSource develops breakthrough business intelligence services for B2B sales professionals, delivering the most relevant sales opportunities personalized to each sales professional’s targets.

OneSource products and services feature simple yet powerful interfaces that save time and increase productivity by intelligently aggregating information from sales triggers, social selling, targeted prospect lists, and thousands of information feeds from the top data providers.

OneSource iSell integrates high quality business information from over 50 content suppliers into a single, well-integrated service, yielding millions of in-depth company records and millions of complete contact profiles with bios, direct dial phone numbers, and email addresses. Monitoring extensive feeds of business news and social media, OneSource iSell alerts users to significant events, such as acquisitions, executive changes, and product launches, which indicate selling opportunities.

OneSource also increases sales productivity and enables sales professionals to drive more revenue by automatically prioritizing prospects based on a unique combination of how well the prospect fits the sales professionals’ ideal targets and on critical sales trigger events. This unique algorithm calculates a “Prospectibility” score for each prospect, enabling sales professionals to focus their prospecting efforts where there is the greatest opportunity.

Go to www.onesource.com to get a free trial of OneSource products and services to see how we can help you drive more revenue.

About The Book

There is a silver bullet in sales – when you get to highly motivated decision makers at EXACTLY the right time: after they experience a ‘Trigger Event’ AND before they call your competition.

When you have the right timing the sale almost happens by itself - There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale.

By luck or sheer numbers you’ve had timing happen before, this book will show you how to make it happen again, and again, and again.

Endorsements

"...simple but profound truths that will help you leverage intent for immediate action and cut down the selling cycle, while creating lasting bonds with customers."
-Stephen M.R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust

"By combining the power of relationships with timing – what Elias and Shanto call "Trigger Events" – the authors present a powerful sales strategy..."
-Keith Ferrazzi, #1 NYT Bestselling author of Who's Got Your Back and Never Eat Alone

"Elias and Shanto have brought referrals into the 21st Century, showing you how to ... capitalize on the key moments that will bring you success in a busy, fast-paced world. This is a must read!"
-Ivan Misner, NY Times Bestselling author and Founder of BNI and the Referral Institute

"This process is destined to expand the traditional division of the sales team into hunters and farmers by adding a new category: the trapper."
-Gerhard Gschwandtner, the founder and publisher of the world's leading sales magazine - Selling Power

"... an entirely new perspective on things that are hiding in plain sight for all sales professionals. Well done!"
-Kevin Fancey, Senior Vice President of Sales, Ricoh Canada Inc

"...if you want to sell anything to anyone. Read this book and then...Sell! Sell! Sell!"
-Tim Draper, Founding Partner, Draper Fisher Jurvetson

"...it’s all about executing a strategy that makes it easy for a customer to say "Yes"! This book provides a straightforward path to sales success and I highly recommend it."
-Rick LaDuca, VP of Sales - The Americas, Spirent Communications

"If you are trying to grow sales and do so with maximum efficiency? It can't help but improve your results!"
-Dale Neilly, Vice President Sales and Marketing, Radiant Communications