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  Customer Lifecycle

LifecycleSelect, AcquireServiceRetain, Extend

 
Retain
Increase customer satisfaction and opportunities for follow-on business by anticipating ongoing needs, staying on top of personnel changes, financials, and significant company events such as mergers and acquisitions.

Extend
Expand sales within the extended customer organization, achieve most-favored-vendor status with tracking of corporate affiliations, executive staff, parent/subsidiary/division entities, analyst reports and news.

 Tasks and Processes OneSource Resources
• Order Management
• Installation
• Inquiry Handling
• Problem Resolution
• Training
• Customer Value Analysis
• Needs Re-assessment
• Referrals
• Up-selling, Cross-selling 
• Campaign Management

• Industry Reports
• Financial Updates
• Corporate Affiliations
• Colleague Profiles
• Alerts
• News



 

 
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